![]() With a light-hearted but empowering tone, it succeeded in engaging female consumers. We’re always writing about Nike on the blog, and with a back catalogue that reflects its strong brand identity, there’s a good reason why.Ģ015’s ‘Better for It’ campaign is one of the most memorable in recent years.ĭepicting the inner thoughts of women during sporting activity, it highlights the correlation between sport and self-esteem, and cleverly hints at how what we wear can also have a bearing. With Ted Baker traditionally taking on a different narrative for each passing season, Keeping Up with the Bakers has certainly become a standout, creating a fully immersive world for consumers to explore. Users were encouraged to come back daily to partake in daily challenges which were released with each episode.Īlongside this, it also unveiled a 360 degree shoppable film, which allowed users to browse the Baker’s home and purchase items discovered there. Ted Baker has a history of innovative and inspiring campaigns, including experiments with Instagram stories and a shoppable video directed by Guy Ritchie.įor its spring/ summer campaign in 2017, Ted Baker pushed the boundaries even further with ‘Keeping up with the Bakers’ – an eight-part sitcom that played out episodically over Instagram. In 2017, however, Jigsaw decided to break the mould, basing its print, social, and digital marketing campaign around the importance of immigration in fashion.Ĭalled: ‘Love Immigration’, it was a bold and evocative celebration of diversity within British fashion, and the values of openness, love, and collaboration that the brand strives to uphold.Īs well as winning praise from both consumers and other fashion brands, it was named as Marketing Week’s campaign of the year.Ģ. The fashion world can be sceptical when it comes to shouting about important causes, especially considering relating issues like the environment and sustainability. It’s a tricky balance to get right, as the likes of Pepsi showed with the failure of its Kendall Jenner ad. There’s been a surge of socially conscious campaigns in recent years, as consumers look to brands to do more than just sell. Measuring Digital Marketing Effectiveness Best Practice Guide.Storytelling for Marketers Best Practice Guide.Social Media Advertising Best Practice Guide.(View All Digital Marketing Training Courses)įor more on this topic, readers can explore:.Fast Track Psychology for Digital Marketing.Fast Track Creating Outstanding Customer Experiences.Fast Track Customer Experience Strategy.Fast Track Ecommerce and Online Merchandising.2022: New normals for digital marketing and ecommerce.E-Learning: Fast Track to Modern Marketing.E-Learning: Fast Track to Digital Marketing.13th July – How marketing and ecommerce leaders are future-proofing their teams. ![]() Achieving Omnichannel Excellence Best Practice Guide.Ratings and Reviews Best Practice Guide.Third-Party Marketplaces Best Practice Guide.Direct-to-Consumer (DTC) Best Practice Guide.Machine Learning and Predictive Analytics.
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